Eskimi x Neurons AI: See what your customers see before they see it

Did you ever wish to see your campaigns through your customers' eyes? There's a way to do that. That's why Eskimi is partnering with Neurons, so you can see what your customers see before you even launch your campaign. 

Get inside the minds of your customers

Neurons combine neuroscience and AI to predict how people will respond to your creatives before you even launch them. Neurons analyze visuals using over 100 billion data points collected from over 120,000 participants through eye-tracking and brain-scanning studies. 

The data fuels AI, which provides attention heatmaps that show where people are most likely to focus and ratings for metrics like focus, cognitive demand, clarity, and engagement.

How do ad performance scores work?

Aside from attention heatmaps, Neurons provide insights into its key performance scores. Here's what they mean:

• Focus – how much attention and focus are paid to specific areas in your asset.
• Cognitive demand – how much visual information viewers need to process when looking at your asset.
• Clarity –  how easily customers will understand your asset.
• Engagement – how immersed your customers will feel when interacting with your asset.
   

Now that we have the terminology down let's examine how these insights can help you with your campaign. Here's what a Neuron's report looks like in action.

Neurons report on Eskimi creatives

We tested our own creative, the Eskimi Pop Strawberry soda banner. Neurons provided an attention heatmap and scored the banner on its key performance metrics, showing how users will interpret the ad.

Let's start with the attention heatmap. Warmer tones indicate which area will hold customer attention the most. In this case, it's the Eskimi Pop can, which is a good sign if the campaign aims for brand awareness. 

Now, let’s see how the creative scores on key performance metrics.

Focus score: 66.8

The focus score is very close to the industry benchmark, indicating that the creative effectively directs attention to key areas. 

For awareness campaigns, a moderate focus score tends to work best, as the goal is to create a broader impact by exposing viewers to multiple elements—such as the brand, product, and messaging. Over-concentrating attention on a single element could narrow the message and reduce its overall effectiveness.

Cognitive Demand: 27

Eskimi Pop's Cognitive Demand score falls below the benchmark. The lower the score, the easier the creative is to process. This means viewers can quickly understand the message without feeling overwhelmed. 

But that doesn't mean you should always aim for the lowest score. In awareness campaigns, a moderate cognitive demand can capture interest without overwhelming the viewers.

Clarity score: 95

This score, well above the benchmark, means the creative communicates the message effectively, with minimal visual noise and confusion. 

High clarity is generally ideal for most campaigns, ensuring the audience can quickly grasp the message. Low clarity is fine for designs showcasing multiple offers where no single element needs to dominate.

Engagement score: 72.5

The Engagement score is within the benchmark. It shows that the ad is emotionally immersive and enjoyable to interact with. High engagement often translates to better brand recall and stronger connections.

High engagement is ideal for campaigns that create emotional connections and boost brand recall, especially in awareness or conversion-focused efforts.

Low engagement works for technical or informational campaigns where an emotional response is less critical, and the focus is on delivering detailed content.

So, how should you interpret Neurons’ insights? The aim is not to determine if the visual is good or bad. Instead, it gives insight into what a user will see in the creative and if their reception aligns well with your campaign goal.

Based on that, Eskimi can tweak the creative to make it perfect for your specific campaign goals.

How to get Neurons insights with Eskimi?

Incorporating Neurons insights into your campaigns is as easy as one-two-three:

1. Contact your Eskimi representative and tell them you want to test your creatives with Neurons.
2. Eskimi will then analyze your creatives and share Neurons insights.
3. Eskimi will apply the insights to underperforming assets and optimize them.

Ready to build your next campaign with us? Let's talk!