New dynamic ads: Product feed edition

Static ads? That’s so last season. Enter dynamic ads — the game-changing format that tailors content in real time based on your selected parameters. From highlighting trending products to personalizing recommendations or even tempting you with a refreshing drink on a hot day, these ads deliver relevance when it matters most. 

In this month’s edition, our creative team focused on product feed functionality. Let's dive in.

Product feed dynamic ads

Here’s how product feed dynamic ads work: The client shares a list of products with details like images, prices, and descriptions. The ad pulls up to 20 products from that list and updates automatically whenever the product info changes. The selection can be based on popularity, price, or anything else you choose.

It can include animations to grab attention, direct users to the right landing page, and track performance in real time. Simple and seamless. Let’s take a look at how the product feed ads look in action.

Dynamic product carousel

First up is our dynamic product carousel ad. It’s an interactive format that lets users swipe through multiple products within a single banner. What appears in the banner is up to you – the product feed can be based on anything.

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Dynamic trend meter

Next up is a banner that shows how popular each product is based on user clicks. As people interact with the ad, it updates to display which items are getting the most attention, right at the bottom of the banner. It’s a fun way to highlight popular products and push users to check them out.

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Add to cart dynamic ad

The add to cart banner lets users build a cart by adding products and seeing the total cost in real time. It’s designed to boost engagement by letting users interact with the products and track their selections as they explore.

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These formats are crafted to personalize the user experience, making your ads more relevant, engaging, and interactive. If you’re ready to boost engagement and drive conversions, get in touch with your Eskimi representative or book a demo to see what solutions best fit your needs. 

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