New ad formats: Dynamic ads edition

Another month, another edition of Eskimi’s ad format innovations. This month, our creative team focused on dynamic ads. And for good reason – our creative director already spoke about it being all the rage in 2025.

What are dynamic ads?

Before we dive into this month’s innovations – what are dynamic ads? In short, dynamic ads update automatically based on selected factors and API integrations.

That means your ad will deliver different messaging based on your chosen parameters, such as weather or live event scores. This allows you to prepare ads for different conditions, ensuring your creatives display relevant content.

February: dynamic display ads

It’s time to see the dynamic content ads in action. Let’s dive in.

Cloudy sky

The first ad in February’s batch is relevant to cloudy weather. As you can see, the ad content references the gloomy conditions and suggests a product to brighten your day. What product would you promote on a gloomy day?

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Sunshine swirl

In this ad, which is relevant to sunny and warm conditions, the ad copy reminds the audience to stay hydrated while suggesting a fresh, zesty Eskimi POP flavor. This type of sunny background is also great for ice creams, sunscreens, sunglasses, and anything other relevant to a bright day.

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Falling snowflakes

This ad is great for the cold season. By using dynamic ads with falling snowflakes strategically, you can create eye-catching and engaging campaigns with anything from winter apparel to special holiday offers.

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Stormy rain

The stormy rain ad is perfect for building a compelling narrative that resonates with your audience and drives them to action: Weather-appropriate gear, “rainy day” deals, cozy activities and accommodations, and last-minute deals to sunnier destinations.

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Dynamic banner ads triggered by weather

Eskimi’s weather ads react to over 50 weather conditions, including morning, day, and night cycles, as well as the current pressure, humidity, and wind speed at the targeted location. The dynamic ads stay relevant in changing conditions by being integrated with regularly updated forecasts.

Inspired to create your own dynamic ad campaigns? Get in touch with your Eskimi representative or book a demo and find out how you can use dynamic ads to your advantage.

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