Eskimi Partners With Lumen: Capture Attention, Not Impressions

Consumers are exposed to thousands of ads daily. Many are viewable, but few are actually viewed.

Yet traditional metrics like impressions won’t necessarily tell you the difference. Attention metrics can. It’s time to optimise your campaigns for attention, not impressions. 

That’s why Eskimi is partnering with Lumen, a leader in attention tracking technology. This collaboration will help our clients spend less and get more out of their campaigns.

How Does Attention Tracking Work?

Lumen attention tracking is a technology that measures and analyses how much attention users pay to digital ads. It does so by adding trackers to your campaigns. The trackers collect data like where each creative is shown, scroll speed, viewability, and the amount of time it was in view. 

Lumen feeds tracker data into its attention model to estimate the “attentive seconds” each impression generates. Using Lumen’s data, Eskimi can identify underperforming or high-performing placements and creatives for further campaign optimisation.

How Will This Partnership Benefit Your Campaigns?

Optimisation will help Eskimi clients reduce ad budget waste and drive higher ROAS (return on ad spend). Most importantly, it will help our clients cut through the noise in the competitive world of advertising.

Do Eskimi Campaigns Capture Attention?

Naturally, we were curious to see how Eskimi campaigns perform using attention metrics. For this particular study, we looked at Eskimi’s past campaigns, which took place in various regions across Europe, Africa, and Asia. We have to admit it, we loved the results.

Eskimi's campaigns achieved 148% more attention compared to Lumen's panel benchmark. Attention is calculated through Lumen's compound attention metric, APM (attention per 1,000 impressions). The benchmark is established by studying a large group of voluntary participants. 

Additionally, Eskimi's campaigns recorded the average amount of time an ad was viewed per measured impression (average view time). It was 2.93 seconds which is 88% higher than Lumen's average panel results.

The percentage of times an ad was actually seen by viewers (view rate) was 34.26% – 15% higher than Lumen's average.

This proved what we knew all along. Eskimi creatives don’t just look good. They perform.

How To Start Using Lumen Insights With Eskimi

Want to see how your campaigns compare or, better yet, optimise them in real-time? Here’s how to get started:

1. Get in touch with your Eskimi representative and tell them you want Lumen trackers integrated into your campaigns.
   
   
2. Our team will then monitor your campaign and optimise it based on Lumen tracker insights.
   
   
3. Once the campaign is over, Eskimi will prepare an in-depth report on its attention performance.
   

Ready to build your next campaign with us? Let’s talk!