Philip Mahler

Together with Eskimi and Anzu, Lay's run successful in-game video ads to promote the brand to the mobile gaming audience, achieving 92.5% VCR.

Insertion Order (IO) is an agreement that defines how ad campaigns should be carried out. Learn IO benefits, why it matters, and follow the tips to get it right.

Geofence advertising is one of the most effective ways to deliver tailored ads to your audience. Learn how it works & how to set up a successful campaign.

Brand suitability reflects content's meaning, context, and possible connotations unique to a particular brand's needs. Why it matters and how to use it for growth?

Connected TV trends and statistics 2023. CTV market overview, CTV advertising stats, forecast for the future of CTV and CTV advertising. Read more on Eskimi.

Eskimi joins forces with Gadsme to bring clickable in-game ads to advertisers worldwide. Read this post to learn more about this new partnership.