Philip Mahler

Insights & trends from DMEXCO 2022. Find out about the key focus of the conference and the challenges the industry is facing. Read more on the Eskimi blog.

Socio-economic class targeting explained. Socio-economic targeting definition, benefits, grouping factors, and more. Read on the Eskimi blog.

We take a deep look into the new world of gaming and in-gaming advertising and look at statistics and trends in this exciting new frontier for media buyers.

Contextual targeting helps you display ads based on a website's content rather than user behavior. Read on to learn the pros and cons of both

We’ve compiled the top 10 examples of innovative rich media ads to inspire your next campaign. Check them out!