Philip Mahler

After an intense week on the FIFA 23 pitch, Agency World Cup 2022 has its first winner. Learn about in-game ads & a global tournament between agencies.

What roles do DSP and SSP play in programmatic advertising? Definitions, benefits, comparison & key differences. Learn on the Eskimi blog.

What are prospecting ads and how to use them to find and target new valuable audiences? Definition, benefits, & tips. Read more on the Eskimi blog.

What is daypart targeting in digital marketing? Discover the benefits, drawbacks, & learn to identify the best times for your ads. Read more on Eskimi's blog.

Together with Eskimi and Anzu, Lay's run successful in-game video ads to promote the brand to the mobile gaming audience, achieving 92.5% VCR.

Insertion Order (IO) is an agreement that defines how ad campaigns should be carried out. Learn IO benefits, why it matters, and follow the tips to get it right.