Philip Mahler

Learn what programmatic guaranteed is and how it's different from other programmatic types. How it works, pros & cons, comparisons. Read on Eskimi.

What is programmatic direct? Get to know its types, how it works, cons & pros for advertisers and publishers, & see the programmatic deals comparison table.

DMP and DSP are two essential tools for running effective advertising campaigns. How do they differ, what are the benefits of each, and when to use what?

For good and bad, 2022 is coming to an end. What lies ahead in 2023 nobody really knows, but we can try. Read what 10 industry experts believe lie ahead.

What are sticky ads and how they can increase your ad viewability? Pros and cons, sticky ad examples, and best practices. Read more on the Eskimi blog.

What are the types of programmatic advertising? How each of them works, the pros & cons, and common ad format examples. Learn more on the Eskimi blog.