Performance

Targeted advertisement is when marketers and advertisers are specific about where, when, and how they place their advertisements, in order to maximise visibility, and connect most effectively with their target audience. The ads appearance in design and location is determined based on the target audience, their interests and behaviours.

Initially, you can develop your perfect imagined consumer for your brand. Through platforms like DSP, you can narrow down your specific target strategy based on a large selection of categories. Then throughout your campaign, you can gather even more information online about reactions to your ad; audience behaviours, determine their interests and frequented locations, for example, and through this you can test and adjust the best audiences for targeting to achieve the highest results.

Target segments allow for more precise targeting. This is crucial to avoid wasting your time and resources on exposure that will not yield conversions and sales. There are a number of targeting segments you can use in tandem with each other to achieve pin-point accuracy in who sees your ad.

We have a number of targeting options here, including demographics, technology use, behaviour, and location! Whether you want to reach a particular age range, people that use a specific phone, people interested in chess boards, or people in and around a neighbourhood, we can help you achieve your ultimate targeting goals.

Absolutely! On Eskimi DSP you can create a number of audience categories and select anything from thousands of subcategories that can be tracked separately. You can target groups of consumers by industry as well, such as e-commerce, telecom, FMCG and many more. You can even target people by specific location with our map targeting, from a country right down to a street.

It is important when deciding on the correct audience to target, that you look at your existing customer base. Who are they, where do they live, what do they enjoy? It is likely that there are more out there like them. Paying attention to your competitor’s audience base is another important thing to consider. Using our DSP is a useful way to find your best targeting strategy, however, as it’s in-depth data gathering will allow you to tweak and fine-tune your targeting strategies.

Our user data gives you more opportunities to segment users to satisfy their needs. We provide 4 different segment options: behavioral, placement, tech, and demographics, but these segments divide into countless bullet points. Our DSP tracks who responds to your products and brand, which can reveal new audience types altogether, and you could end up expanding your market entirely.