How do you cut through the noise in a highly competitive market? This is a challenge General Mobile faced when it partnered with Skala Media and Eskimi to promote their Era series smartphone features. The answer? Innovation — Eskimi’s brand new rich media format, 3D perspective ads.

The campaign

General Mobile partnered with Skala Media and Eskimi to introduce new features and benefits of the Era Series — Era 50 and Era 30. General Mobile aimed to reach a wider audience and attract new customers, increasing sales.

“Throughout the campaign, we prepared various marketing materials highlighting the product's key features and showcasing them on different platforms. Our goal was to establish Era Series as one of the preferred models in the smartphone market,” shared Hilal Kızıldağ, Marketing Lead, General Mobile.

Innovative solution — 3D perspective ads

Eskimi’s new creative format, the 3D perspective, was perfect for the job. It lets General Mobile show off both smartphones simultaneously from every side so users can examine the products in depth. 

“Utilizing technologies like 3D Perspective to enhance the user experience demonstrates our brand's commitment to innovation. Innovation plays a crucial role not only in the product development process but also in marketing strategies. By constantly experimenting with new and creative marketing methods, General Mobile aims to capture consumer attention and increase brand loyalty,” said Hilal Kızıldağ.

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“3D Perspective not only ensured higher viewability rates, making the ad visible to more people but also encouraged user interaction through its interactive nature, leading to a significant increase in click-through rates. These results demonstrate that rich media formats like 3D Perspective can create more effective campaigns by enhancing the user experience,” shared Kübra Özdemir, Performance Marketing & Programmatic Manager at Skala Media Solutions.

The results

The Era Series campaign's primary key performance indicator (KPI) was a high number of impressions. By the end of the fall campaign, over 12.6 million impressions were reached — way over the desired result.

“We exceeded our impression goal by 40%, demonstrating our success in securing prime advertising placements,” said Kübra Özdemir.

The campaign also achieved 75% viewability and a 4.5% touch rate.

“The campaign was highly effective in reaching its target audience and significantly boosting General Mobile’s brand awareness. This success was made possible by both the capabilities offered by the Eskimi platform and our dedicated effort,” added Kübra Özdemir.

The collaboration

Eskimi and Skala Media's partnership goes beyond our platform’s features. Our solutions and team collaboration have made Eskimi and Skala Media a perfect match for advertising the General Mobile products.