For over a decade, Eskimi and Algorithm Media have harmonized their distinct strengths, fostering a culture of innovation, efficacy, and exponential growth.

About Algorithm Media

Algorithm Media is a media specialist Communications Agency in Nigeria, affiliated to GroupM, one of the largest media networks in the world, noted for innovation, speed and excellence.

Adetunji Adelekan, Head of paid Digital, is particularly proud of the company’s astounding achievement of escalating profits for the Digital media business by 60% YoY and bolstering digital platform spending across all client portfolios by over 150% YoY.

“The challenge is not in the complexity but in the execution, and that’s where we excel,” Mr. Adelekan beams with pride. Despite facing hurdles like ARCON approvals and a stretched payment term with clients, Algorithm Media has triumphantly secured two new accounts within the last quarter, a testament to their unyielding commitment to excellence.

Algorithm Media x Eskimi: Crafting a legacy of distinction

Algorithm Media’s engagement with Eskimi is characterized by a seamless blend of innovative advertising options, timely reports, and impeccable customer service.

‍

Eskimi’s programmatic display, rich media ad formats, and high-impact video ads are integral tools in Algorithm Media’s arsenal, driving unprecedented success in campaigns like Coca-Cola’s 2023 brand awareness initiative.

‍

‍

“Eskimi is not just a platform; it’s a partner in innovation, a catalyst for our exponential growth, delivering over 90% on our Reach KPIs,” Mr. Adelekan affirms.

‍

‍

The power of precision and innovation

Algorithm Media emphasizes audience planning, reach, and creative tech when selecting a programmatic platform. Eskimi stands out, offering an enriched palette of advertising options and a compelling narrative of client engagement.

In a world where new product launches and affinity-based audiences are pivotal, Mr. Adelekan underscores programmatic’s utility.

“It’s about the precision of audience targeting and the dynamism of cross-screen platform usage - this is where the future of advertising converges,” he shares.

A tale of triumph

One can’t discuss Algorithm Media’s journey without highlighting the role of Eskimi in amplifying its reach and impact. The blend of Eskimi’s innovation and Algorithm Media’s strategic prowess has yielded remarkable successes.

“Over a decade of partnership, Eskimi has consistently delivered on diverse client briefs, earning the unwavering endorsement of the brands we represent,” Mr. Adelekan recounts.

Concluding reflections

In a world where digital landscapes are constantly evolving, the partnership between Eskimi and Algorithm Media epitomizes the convergence of innovation, precision, and strategic acumen.

Together, we are not just navigating the intricate terrains of digital advertising - we are defining them, shaping a legacy of distinction that transcends conventional metrics and establishes new benchmarks of excellence.