Philip Mahler

Discover top programmatic advertising platforms for your next programmatic ad campaign. Ratings, key features, targeting & channels overview.

Discover the most commonly used programmatic ad formats and why it's important to choose the right one. Examples and tips. Read more on the Eskimi blog.

What data is used for programmatic targeting & how brands can reach their audience more effectively? Discover common programmatic targeting types.

What is behavioral targeting & why brands rely on it? How does it work, data used, pros & cons, the future of behavioral advertising, & more. Read on Eskimi.

All you need to know about CTV advertising: what are CTV ads, CTV vs. OTT, benefits, CTV ad examples, where to start, and more. Learn on the Eskimi blog.

What's the difference between CPM, eCPM, & rCPM? Definitions, formulas, & when to use which. Read more on the Eskimi blog.