Stimulating Creativity: 6 Tips From The Eskimi Creative Studio Team

In layman’s terms creativity is the ability to find uncommon and non-obvious solutions to a problem. It is often hailed as the cornerstone of innovation in the world of programmatic and digital advertising. 

A study by the Harvard Business Review found that a euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a non-creative campaign.

An interesting fact about creativity is that it isn’t a fixed trait. It's more like a muscle that can be developed and strengthened over time. In this blog post, we delve into the minds of our in-house Eskimi experts, and discover their insights on nurturing creativity in their respective domains.

What is your Tip to stimulate creativity?

For me, inspiration can be quite random. You can't always rely on it, especially with tight deadlines. Often, my best ideas come from positive social interactions, new activities, small victories or even the sense of urgency. 

My inspiration evolved from personal ambition to appreciating my team's work and the recognition we receive from clients. The freedom and confidence my team has in developing creative concepts are truly inspiring.

What creative project are you most proud of sharing?

My proudest creative moment for 2023 has been our 'Guardians of the galaxy' takeover project which you can see below. 

Using video elements in Rich Media has been revolutionary. It brings a lifelike quality to the media, maintaining performance even when compressed.

What is your Tip to stimulate creativity?

For me, creativity blossoms from a diverse range of experiences. Whether it’s absorbing the narratives of books and movies or attempting to replicate intriguing ideas, these activities help me accumulate a reservoir of creative concepts. This 'creative backlog' becomes a valuable resource I can tap into whenever inspiration is needed.

What creative project are you most proud of sharing?

This year, I’m particularly proud of this Rich Media ad. Its standout feature is a sound detector that responds to users blowing into their device's mic, triggering an animation of leaves being blown away. This idea was inspired by the serene image of leaves drifting on water, pushed gently by a breeze.

What is your Tip to stimulate creativity?

My recipe for creativity includes rest, focus, and inspiration. It's akin to meditation – being well-rested, minimizing distractions, and immersing myself in creative blogs and favorite subscriptions keeps the creative juices flowing.

What creative project are you most proud of sharing?

I am excited about our integration of WebGL technology and GLSL shaders in Rich Media formats. It symbolizes a leap forward in combining technology with creativity. The motivation stemmed from a desire to explore new methods, enhance visual impact, and embrace innovative approaches.

What is your Tip to stimulate creativity?

Exploration and open-mindedness are key. I find inspiration in the mundane and the extraordinary alike – be it an animation on a billboard or the whimsical shape in my morning coffee. Noticing these subtleties, coupled with an open mind, is potent for creative thinking.

What creative project are you most proud of sharing?

My proudest creation this year see here stemmed from a collaborative brainstorming session. The synergy of teamwork and the amalgamation of different ideas led to a truly unique result, underscoring that collaboration can significantly amplify creativity.

What is your Tip to stimulate creativity?

Embrace the role of a 'creative leader'. Engaging in divergent thinking, where a single idea can branch into many, is crucial. Continuously seeking new experiences, reading diverse books, and engaging in unfamiliar activities sparks creativity. Collaboration further refines and enhances these skills, leading to innovative contributions.

What creative project are you most proud of sharing?

I am particularly proud of our initiative to create a template bank for clients to explore. This feature enables users to independently craft rich media content, saving time, money and resources in end-to-end operations.

What is your Tip to stimulate creativity?

Curiosity is vital. The distinction between highly creative individuals and the average lies in their ability to synthesize different ideas, drawing from existing projects and reimagining them creatively. Creativity often involves reassembling existing concepts in novel ways, not necessarily inventing something entirely new.

What creative project are you most proud of sharing?

This year, I’m excited about introducing intro animations in our Rich Media ads. Take a look. It's a simple yet effective way to capture the user's attention, setting our content apart in a landscape where such features are not common.