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Blog
Author
Philip Mahler
Philip is the CMO of Eskimi. When he’s not busy growing the Eskimi brand, he spends his time with family and playing ping pong.
Contextual Targeting
6 minutes
Contextual Data as the New Planning Signal
Discover how contextual data is transforming media planning - reach audiences with real-time intent and drive better campaign results.
Digital Advertising
8 minutes
The Metrics That Killed Brand Advertising
Clicks didn’t kill brand advertising - bad metrics did. Learn which metrics actually build brands today.
Contextual Targeting
14 minutes
Contextual Advertising: The 2026 Advertiser’s Guide
A practical 2026 guide to contextual advertising - how AI-powered targeting replaces cookies, improves privacy, and drives higher intent, engagement, and ROI.
Creatives
5 minutes
AI Predicts Creative Performance
Learn how Eskimi’s Creative Attributes & Insights analyze creative elements to predict engagement and improve campaign results.
Creatives
5 minutes
10 Ads to Stop Running in 2026 (Seriously, Please Stop)
The top 10 ads to stop running in 2026. See why these formats frustrate users and how intentional, well-designed creative wins attention.
Programmatic 101
8 minutes
ChatGPT Explains 100 Programmatic Advertising Terms To a 5-Year Old
ChatGPT explains programmatic advertising terms to a 5-year old
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